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Avoid The Ostrich Theory of Marketing
The Ostrich Theory of Marketing comes into play when you begin to believe that your customer is only interested in your company and your products or services, and is not being bombarded or seduced by all sorts of other services and products all the time.
Let me explain: We once put on a seminar in Las Vegas and had over 100 businesses scheduled to attend. Sounds Great! But we made one fatal mistake. After they had registered we figured that they were 'in the bag', so we went along doing other things without sending them any confirmation letter or follow-up call. The result of our 'head in the sand' attitude? Over 30 businesses had canceled by the time the seminar date rolled around. That cost us several tens of thousands of dollars in revenue. Not to mention that we were extremely embarrassed as marketing consultants.
The moral of the story, keep your head out of the sand and don't take anything for granted... especially not your customers!
What's Your Biggest Marketing Challenge
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Use the form, below, to send us your biggest marketing challenge question. We'll research it and respond to you right away with a suggestion or recommendation that can make a difference to your business!. |
