Philosophy and Uniqueness of the Hidden Assets Marketing System

The Hidden Assets Marketing System is unique from other marketing consulting programs in three ways.

1) How we view marketing

2) Create and implement marketing system

3) Guarantee performance of the system

We view marketing in a fashion that is different from most marketing consultants or firms. That is, through our Hidden Assets Marketing System, we focus on leveraging all hidden marketing assets within the company. This means that an internal and external marketing system is set up based on better utilization of marketing assets, ie.

• owners' talents
• client or customer base
• business relationships with vendors, suppliers, and other complementary businesses
• current sales staff and employees
• current and past marketing projects that have worked

We identify, reclaim and redeploy these assets with the Hidden Assets Marketing System. This redeployment creates new streams of revenue and profit. The Hidden Assets Marketing System is unique in that it not only creates but improves marketing systems.

The system will leverage these assets to create new found sources of revenue and profit.

•The genius of the system is that it works on all three ways to grow the business:

1. More potential prospects
2. Increased conversion rate of prospects to customers
3. Increased average customer worth
   • Increased average unit sale
   • Increased repeat purchasing

Traditional marketing efforts focus almost exclusively on attracting more prospective customers to the business. This can, and does yield increases in business. However, by improving in all three areas (above) with the Hidden Assets Marketing System, the business can realize exponential growth of 25% to 100% or more and the growth is achieved more profitably because the marketing expenses are not as high. As the Hidden Assets Marketing System is implemented into a business, the business owner will not only enjoy increased revenue and profit, but the business will also be built upon multiple "marketing pillars". This means that they will be deriving revenue from a variety of sources.

One of the big mistakes made by many businesses is relying on one or two sources for marketing. For example they may have a yellow page ad, and rely on word of mouth to generate business. Or perhaps they will run a few ads in the paper or send out a few direct mail pieces. The challenge with this approach is that the business is built upon only these few "marketing pillars". If for some reason, they stop working, the business will crumble. Utlizing the Hidden Assets Marketing System, the business will be built upon multiple marketing pillars. It will have a much more solid foundation and have a much greater chance for success.

Only the Hidden Assets Marketing System offers a systematic approach for building the business in this way. Business owners who integrate this system into their businesses enjoy greater revenues and profits, increased customer loyalty and responsiveness and have a much stronger and much more unique position in their markets.

The implementation and performance of the Hidden Assets Marketing System is so good and so well tested and proven that we are able to guarantee our results. The guarantee is that all fees paid to the Bill and Lou, Inc., for the implementation of the System will be covered in increases in sales and profits, or we continue to implement the system at no cost until the fees are covered.

This means there is no risk to the business owner.

Here on the site, there is a demonstration of the first phase of the system, which is an information-building interview with the business owner. Please learn more about this system by listening to Richard, the developer of the system, as he interviews Michael, a business owner, about his marketing challenges. This is an audio and video demonstration and teaches a great deal about the system and how it works. Click here for the demo , which will open in a new window.

When you've seen the demo and wish to explore the system further, please contact Bill Millikin in Mansfield, OH., at 419-989-6892

Download our free report titled "5 Ways to Increase Your Bottom Line Profits Without Spending an Extra Dime" at the following link. It is a 29 page .PDF report file that will open in your browser, or that you can right click and download to your computer, then open with a PDF viewer. Here's the link Download Our 5-Ways Marketing Report Here .

Thank You.

Bill Millikin